The Bond
We first met as a young apprentices under a world-renowned master hatter. Long days of training turned us from rivals into friends, bound by a shared belief that hats are symbols of character, heritage, and individuality.
Founding the Company
After decades of mastering our craft and dreaming of building something greater, we took the leap and founded Winston & Wilfred Hatters. Located on 133 Church St, London. Together, we set out to revive the timeless art of hat-making, blending Winston's British precision with Wilfred's American resilience.
The Heart of Our Craft
Our first large-scale facility became the beating heart of Winston & Wilfred. Every cap was still touched by skilled hands, yet now thousands could experience the comfort, resilience, and style of our heritage designs. This facility marked the beginning of Winston & Wilfred as a household name.
A Quarter Century in the Making
Celebrating 25 years. From a small workshop to a worldwide stage, our journey with Winston & Wilfred Hatters has grown into an international brand. What began as a friendship forged in small workshop now reaches across continents, carrying forward British tradition and American practicality to an international audience. Each cap carries our legacy, delivering lasting quality and timeless style around the globe.
About Us
We didn’t begin as partners but as friendly rivals, working side by side in a small workshop under the watchful eye of a master hatter. Day after day we toiled over felt, cloth, and steam, discovering that we shared more than a craft; we shared a philosophy. To us, a hat was never just clothing but a mark of identity, heritage, and pride passed down through generations. Long hours turned rivalry into friendship, and from that friendship came our vision: to revive timeless hat-making for a modern world while honoring the traditions that gave it life.
Two Different Roots
Our roots could not have been more different. Winston grew up in a small English town, where the enduring charm of tweed flat caps and newsboy hats shaped his eye for precision and respect for classic style. Wilfred was raised in the wide-open spaces of the United States, where durability and practicality mattered as much as design. Inspired by rugged workwear and the outdoor spirit, he carried a distinctly American resilience. Together, we represented two different worlds — one refined and traditional, the other bold and pragmatic — yet perfectly complementary.
A Master’s Guidance
Our paths crossed during an exclusive mentorship with a world-renowned hatter who upheld old-world techniques with uncompromising standards. Under his guidance we mastered everything from hand-blocking felt to sourcing the finest materials, learning that excellence lived in the smallest details. Every seam mattered, every stitch had meaning, and the craft itself was to be treated as art.
A Legacy in Every Cap
From this journey, Winston & Wilfred Hatters was born. More than a brand, it became a meeting of continents and traditions: the elegance of British refinement and the strength of American grit, carried forward in every cap we make. Our mission has never changed: to honor heritage with time-tested techniques, deliver lasting quality built to endure, and celebrate individuality with hats full of character rather than mass production. Each piece tells a story, not only of where it was made but of the people who wear it with pride.
At Winston & Wilfred Hatters, every cap continues our original dream: to craft something timeless, honest, and enduring — just as it was in the workshop where two rivals became friends and a vision became reality.